Coby O’Brien, a sports communication and media major from Toms River, NJ (Ocean County) who will graduate this fall, details his incredible experience as a social media coordinator for Major League Baseball.
As a sports communication and media major (Called sports CAM), Coby hones interests that span the fields of radio, television, and film (RTF) production, public relations, and advertising. Currently, he works at Major League Baseball (MLB) as a social media coordinator. Describing his day-to-day work experience, Coby says, “What we do is scour the internet and try to create graphics or videos to hype up games, and intrigue people to learn about the players more. It’s a lot of player promotion, but the core of what we do in the social editorial department is watching baseball games and posting highlights.”
In his short time being there, only a few months, he already is very happy and proud of his work. “My proudest accomplishment was I had a couple posts go viral. My first one was a post at the end of spring training, I got over 500,000 likes on that one.”
Coby’s path to success had started at a different school, in a different program. “I still can’t believe it when I think about it. But freshman year, I was like, I’m going to be a doctor of physical therapy. Then I realized I can’t do math. So I was like, I’m going to write about sports. I want to be a broadcaster. And the school I transferred from didn’t have that stuff. So, at the start of my junior year I transferred to Rowan and joined our sports CAM program.” As a transfer student, Coby had to adjust to a new school and a new environment. However, he was able to quickly make friends, join clubs, and make the important connections he needed to be able to advance his career.
Like plenty of successful Profs, Coby attributes just about all of his success and his opportunities to Rowan and the options that the curriculum offered. Additionally, he gives some insight on just how deeply the Rowan connection runs: “Everything I have is because of Rowan. I can’t really say it any other way. Like of course I did the work, but none of my opportunities would even be close to what I have now without them, it feels like I’d have no chance in my career if it wasn’t for Rowan. My first boss at my first internship was a Rowan grad. My second internship was with Rowan Athletics. My third was through Rowan because Rowan has a partnership with Delaware Bluecoats or the G-league team, the Sixers, and now my boss is a Rowan grad as well. So every step along the way, I was lucky to have Rowan.” This, Coby says, is important to remember when getting involved. You never know when a fellow Prof can help you out in the future, so making connections, as Coby did, is of the utmost importance.
In closing, Coby has a very simple piece of advice for any new Profs coming in who are just starting their Rowan experience and looking to branch out: “Get involved. And then once you have the experience on campus, apply everywhere. For an internship, no place is too small for you. And no place is too big for you. Apply everywhere.”
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Story by Connor Bicknell, senior communication studies major
