Today we speak to Zara Capone, a Marketing major from Flemington, NJ (Hunterdon County). Zara finds value in attaining hands-on experience as a Rowan social media team member and Slalom intern. In the following article, Zara shares experiences within her university studies, internships and advice for incoming marketing majors.
What is your major and what inspired you to pursue it?
I am a marketing major. I chose a business major because there are many opportunities for full-time jobs after college and you can use the degree in so many different industries. I chose marketing, specifically, because I enjoy the creative aspect of it.
What are your career goals?
As of now, my career goal is to land a job out of college and to continue to build my skills in marketing. I don’t know exactly what industry I want to work in, but I always thought that working in the media and entertainment industry has always seemed exciting to me.
How do you think Rowan has prepared you for achieving these career goals?
Rowan has prepared me well for my career goals. The Rohrer Center for Professional Development has a lot of resources that students can utilize to assist them through their job search such as resume reviews, career fairs, and mock interviews. Rowan also provides students the opportunity for on campus jobs in the field that they’re looking to get into, which is great.
Why did you choose to study at Rowan?
I chose Rowan because I thought that they had a great business program and I really liked the campus. They also have a lot of opportunities for professional development.
Are you involved in any clubs or organizations?
Yes, I am in Alpha Sigma Alpha, a sorority.
How did you get started on Rowan’s social media team? What are your responsibilities as an intern?
I was hired to be on the social media team in June of 2021. I saw a post on the Rowan University Instagram page saying that they were looking for student workers to join the team, so I applied and got the position. My responsibilities include monitoring Rowan’s social media platforms such as Facebook, Instagram, LinkedIn and Twitter. During these shifts, I respond to mentions, comments, and messages. I also create weekly content for Instagram, Twitter, Pinterest and TikTok.
Are you currently involved in any summer internships? If so, what is it and what are your responsibilities?
I am currently working for Slalom, which is a consulting company. I am working as a marketing intern. I work with the marketing team in the New York City office. Right now, I am developing a social media strategy for them and I’m also assisting in the preparation of partner events. The marketing team hosts a lot of events so I’m helping them create the materials that they need.
How are these experiences contributing to your development?
I am gaining a lot of hands-on experience, which is great. Also, having these experiences have allowed me to see what aspects of marketing I’m strong in and enjoy. I am also meeting a lot of new people and building connections, which is really important.
What do you believe is an important trait for those pursuing marketing? Do you have any advice for people who want to go into the field?
Marketing can be broad since there are many different skills that go into marketing. Finding skills that you enjoy or are good at can help you tremendously when figuring out what type of jobs you want. Gaining as much experience as possible throughout college gives you the opportunity to do that. Another piece of advice is making connections and building a network. Having a network is extremely important for people trying to get into the field and can open so many doors for you.
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Jessica Nguyen, elementary education and literacy studies graduate
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