Today we feature senior Advertising major Chase Campbell. Chase also has minors in Communication Studies and Strategic Communication. He is from Mount Laurel, NJ (Burlington County) and transferred from LaSalle University. The American Advertising Federation (AAF) recently inducted Chase as one of 2021’s Top 50 Most Promising Multicultural Students, one of the industry’s premier diversity, equity and inclusion programs.
How would you tell a fellow student interested in your major that they’re choosing a worthwhile field?
Whether you believe it or not, we’re consuming advertising each and every day. Through television, scrolling on social media, or simply looking out the window on a car ride to the beach. Advertising is everywhere and it influences our purchase decisions in more ways than one. It’s an art and a science so you get the best of both worlds. The creativity that goes into our favorite slogans and the science that professionals use to predict if the ad will be received well by consumers. There’s much more than meets the eye.
Could you share with us one moment during your time at Rowan that made you feel inspired or confident that you’re in the right field for you?
There was really no particular moment. I used to make videos and Photoshop edits in high school so when I was in the transfer process, my friends suggested I take on advertising to express my creativity. Taking intro to advertising was probably when I knew for sure this was the major that interested me the most.
What has been one aspect of Rowan that you’ve enjoyed so far?
The quality of the Public Relations and Advertising department. All of the professors want to see their students succeed. Coming into it, I thought I’d be seen as just another number or student but I was completely wrong. Each professor I’ve had has gotten to know me and vice versa. They remember you throughout your journey within the field and work their hardest to teach you the skills in order to achieve your personal and professional goals.
Why continue with your education this year instead of taking a gap year?
Being a senior, I’m literally at the finish line. I would be doing myself a disservice if I pulled the emergency brake on the momentum I’ve gained from the previous semester. Especially knowing the professors I’ve had, they’re flexible and want us to put our well-being first which is very much appreciated since they know this year has been really hard on everybody.
What are your professional goals? And how is Rowan helping to support you in those goals?
My long-term career goal is to become a creative director or head of strategy at a well-established and accredited advertising agency. I want to be an industry leader who echoes the demands for not only a diverse and inclusive workforce, but an equitable one. Inspiring and guiding others from underprivileged backgrounds similar to mine is something I take much pride in. I aim to promote diversity in the industry by increasing the number underserved communities within it. The department has helped me set the foundation to achieve these goals by teaching me the necessary skill sets one must attain. Also, they’ve given me advice and guidance on things aside from the curriculum such as scholarships, networking, and industry news so I can enhance my knowledge and opportunities.
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