Bridging the Gap Between the Art and Business Worlds

Isabella smiles in front of the Creatives 230 sign

Today we feature a first-person perspective from Isabella Shainline, a rising senior English Education major, photography minor, and John H. Martinson Honors College student from Pitman, NJ (Gloucester County). Isabella co-founded Business Hall’s Creatives 230, which is an interdisciplinary learning lab for creatives and entrepreneurial students.

Creatives 230 started as a pipe dream. In my Intermediate Photography Class, almost no hands were raised when my professor, Jenny Drumgoole, asked who had spent time in the Business Hall. Westby Hall and the Business Hall are located right next to each other. Since that day, Professor Drumgoole and a handful of students, including myself, have made it a mission to bridge the gap between the art and the business world.

A headshot of Isabella Shainline in a green top with a necklace

On January 7th, 2023, after running a month of test trials behind the scenes, Creatives 230 officially opened their doors to the public. Our space offers photography, graphic design, copy & creative writing, videography, and website design to entrepreneurs in the Rowan community. Our goal is to foster new relationships between creatives and entrepreneurs, because one cannot exist without the other.

Why is this important? To me, Creatives 230 represents the idea that things that are perceived as distinctly different, such as the business world and the art world, can actually exist together beautifully. The running of this space has introduced me to positions in the real world, such as being a content creator, a video script writer, and a creative director. These careers are all things I didn’t have knowledge of beforehand. Working in this space has reminded me that the world is truly my oyster.

Isabella Shainline is sitting at a desk typing on a computer.

More than anything, Creatives 230 is a passionate, inspiring, and loving community. We make it a priority to serve those that we feel we can make the most difference for, and those who we feel a connection too. Our doors are open Monday through Friday in Business Hall Room 230. Stop in, meet the team, and find your people!

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