Today we speak with Josh Echandia, a senior Marketing major from West Creek, NJ (Ocean County). Josh switched from an Education major to Marketing at the end of his sophomore year. Within the last semester, Josh worked as a Marketing Intern for CobbleStone Software, a contract management software company. He also works full-time as a sales representative for Best Buy. He discusses his decision to switch majors, his internship experience and how working in the field cultivated a love of marketing and sales.
Why did you choose Rowan to study Marketing?
I originally came to Rowan to be an Education major focusing on the Math Education route. That just ended up not working out for me because I did not really enjoy it. After about a year, I switched to Physical Education and then after another semester, I switched to Marketing. I had already been working at Best Buy for a couple years prior to going to Rowan, so I was already in the sales field a little bit; I thought marketing would be a good fit. I loved Rowan as a whole, so I didn’t really care what my major was. As long as I was still a student here, I knew I was going to be happy.
What are your future plans and what is your dream job for working as a marketing major?
After gaining some experience in the business field, I discovered that I really liked the sales aspect of things. Whether that is business-to-business or business-to-consumer sales, I would love to try at all. I’m really not set on one specific job title or position.
Marketing is a big part of sales. Within the field, you must be able to advertise what you’re selling and target what market you’re striving for. That all plays a massive role in the sales world. I know that I want to incorporate what I’ve learned in marketing and couple it with sales.
How did you seek out the internship opportunity for Cobblestone Software?
I went to networking events at Rowan. They were so cool. I loved talking to all the different companies there and learning about the various opportunities you could have. The first internship that I actually applied for was CobbleStone Software. They stood out to me because they were in the technology field. So I decided to apply, and it worked out well.
What did you learn from interning at CobbleStone Software? Can you talk about the pros and cons for working hybrid?
I’ve been working full-time on top of being a student since I got into college, but going from regular retail work to an internship was a change of pace. Working for CobbleStone Software made me slow down and think about applying what I’ve learned in class to what I’m doing in a real-life professional setting.
Being in a hybrid setting helped because when I started the internship, I was in the office three days a week, and on two of those days, I had class right after work. So I felt like I was always running from work to class. Once I adjusted to the hybrid setting, it made my life much easier because I could work from home comfortably. I already had a desktop setup, so it just worked out perfectly.
After transitioning to a hybrid schedule, I was able to get to class on time, and I was able to eat in between. I was truly able to structure my day around my work and school obligations.
What was your role at this internship, and what did you do on a daily basis?
As a sales and marketing intern, we were responsible for making pre-calls for our sales advisors. Essentially, we were calling to see if they were interested or open to the market for the software we provided, just contract management, sorting contracts and auto-billing contracts. We were trying to sell our service and our software to other companies.
It was very interesting. And there were a lot of companies that I never would’ve thought they were working with, like [a local grocery story chain], for example. So it was interesting to see how real-life applications work in these settings.
What were some of your biggest challenges that you faced as a Cobblestone Software?
CobbleStone Software was very helpful in the whole process of becoming an intern and going through my day-to-day. My biggest struggle was adjusting to an office setting rather than making in-person sales connections.
Because I’m very personable, I think one of my most significant assets includes communicating with people in person. So being over the phone was a little challenging to get used to. Beyond that, everything was easy to adapt to, and CobbleStone made it very easy to adjust. So I would say the biggest struggle for me was just the change of pace and change of setting.
What was your biggest takeaway from Cobblestone Software? What was the best thing you think you’ve learned that you will be able to utilize in your future endeavors?
This response is more general, but internships teach you what real-life business is about and whether you want to be in specific fields or not. Without being so broad, I realized that CobbleStone taught me about employee engagement and employee appreciation.
Our software is not an easy thing to learn. And it was tough for a lot of us when we first onboarded to pick it up. However, the leadership team and all the people above us made the transition much more manageable. And through that, they gave us a lot of employee appreciation and were extremely curious about taking feedback from us. They made it apparent that we were at the forefront of many of their decisions. It made me feel appreciated and heard.
Do you have any advice for sticking out during the application and interview process of applying for internships?
One thing that I never really paid attention to until I started my junior year was the resources that Rowan offers their students. Especially within the College of Business, there are so many resources for you to be successful, and the only way to get those resources to the full extent is to apply yourself to them. Make sure you attend networking events, even if it’s not a class requirement, because you may find your next potential boss. Networking is key.
You may find some of the best friends through these networking events, too. It is essential to take advantage of what the school is providing you. Not only is it making the most of your tuition cost, but it’s also making the most out of your experience. Being engaged with your professors and being involved with the clubs associated with your major are ways to make the most out of your college experience and prepare you for your future.
How has your experience working at Best Buy and being active at Rowan in various social and athletic clubs helped prepare you and develop your skills for your professional endeavors?
My experiences within Best Buy and the social and athletic clubs at Rowan all help me develop skills and qualities that will only benefit me in my professional life. For example, being the President of the Wrestling Club opened my eyes to being a leader in general. With Best Buy, I was in management; this gave me a little bit of retail management experience.
Being the president of a club kind of opens you up to many different things, like the structure of leadership, balancing tasks, and even time management. For example, I have to delegate to my e-board certain things that must be done within the club. Everything I have learned from my job at Best Buy and my experiences made available by Rowan can efficiently be utilized in my future.
Did you experience any unexpected parts associated with your major?
So I started to piece together many connections between education and marketing. It was kind of weird because when I went into marketing, I went in with a sales-person mindset. And for me, education was just another form of selling; instead of selling products and services, it is like you are selling information.
I didn’t know how much depth and development there was in marketing — targeting different markets and being able to adapt to various market changes like that. So I never really thought about it. And that was not only interesting for me to see, it [showed] how I wanted to learn through marketing and what I could do with it afterward.
What was your favorite part of your major so far?
Honestly, my favorite part was being able to learn and now utilize Canva. Canva is an application like an Instagram editor or a video editor, and it is pretty cool to make custom logos through. It’s pretty much a design portfolio that you can use online. And we were taught to use it for different projects and assignments and marketing principles, and it is a tool I have been using ever since I started learning about it. I utilize it for the Wrestling Club, my accounts and professionally.
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