Public Relations and Advertising Double Major Olivia Clinkscale Shares Her Perspective on the Black Lives Matter Movement

Today we feature Olivia Clinkscale, a Public Relations and Advertising double major with a minor in Sports Communication and Media from Galloway, NJ (Atlantic County). Olivia is an on-campus resident. 

What is the most amazing or interesting thing you’ve learned in your major this year?

The most interesting thing I’ve learned in public relations and advertising is that it branches out in so many different ways. I learned that PR can be media relations, government relations, investor relations, and used in crisis communication. Basically, the skills that I use in everyday life. Also learning what type of impact advertisements have on people and how the world perceives something has been interesting.

What would you share with a future student interested in your major? 

I would share that in the public relations/advertising field you will learn about all different things. It’s not just about PR, because this connects with plenty of other majors. You will learn about how to define the story and then make the story compelling to a broader audience. Learning along the way life skills that are useful not just for public relations.

Olivia poses for a selfie.

How have you gotten involved at Rowan? How has your involvement impacted your Rowan experience?

Being a volleyball player here at Rowan has really gotten me involved on campus. It has ultimately given me an outlet and a break from the stresses of schoolwork. Volleyball also keeps me active and keeps me informed on other activities Rowan provides. This involvement in sports has definitely made my time here at Rowan more enjoyable!    

What does the Black Lives Matter movement mean to you?

The Black Lives Matter movement is people stepping up and fighting against racial injustice. People are waking up and seeing problems that need to be fixed, such as police reform and systemic racism. 

Have you attended any Black Lives Matter rallies, protests or vigils?

I attended one in Egg Harbor Township. It was more of a rally, but there was also a protest. The rally was filled with people citing poems, stating facts and speaking about what we are fighting for. The rally was organized by four moms. There were also some little boys that spoke. I am also planning to go to the one in Glassboro on Juneteenth. 

Do you think that the demonstrations are effective?

Yes, I think the recent demonstrations are effective. There are bigger audiences than before, so they cannot be ignored. We have support from all around the world, which helps a lot. 

Olivia poses in her volleyball uniform.

What do you think that Rowan can do to better serve the BLM movement?

Rowan should educate everyone. There should be more of a class to inform students. We have Africana Studies, but … [W]e should have a course that reflects the fact that racism is still an issue today.

Is there anything you want your fellow Rowan students to know?

It all starts with our generation. We need to educate ourselves in order to educate our children and their children and also the people around us. We need to do better so that the world can change. 

Like what you see?

LEARN MORE

Story by:
Rachel Rumsby, rising sophomore communication studies and public relations double major

Photos courtesy of:
Olivia Clinkscale
Unsplash

Facebook Comments
Show Buttons
Hide Buttons